Product
Change Colourway, model, size
Flicks are interactive ads where viewers pick what they see, and you discover what they want
Passive ads report a click. Flicks capture what viewers choose, explore, and stay with - data that retargets every next ad with real intent.
Conventional Ads
When ads are passive: you buy the impression, and get data on just the less than 1% users who clicked on it. Everything in between is not captured.
Flam Flicks
Interactive ads where viewers pick what they see, and every pick tells you what they want.

Get insights that other ads are not built to capture
Choice
What users prefer amongst the variants you showed
Rate
Rate of interaction with your ad creative
Depth
What users prefer amongst the variants you showed
Speed
Time to first engagement with the experience.
No storyboard, no shoot, no separate edit for every variant.
|Our new SUV drifts through falling snow, revealing the tagline and a ‘Book a test drive’ button”
Describe the idea
tell us what you want in the ad or start from a video you already have
Sun on the cheeksProduct References
Describe the change.
Pick your variables
Swap the product, the person, or the scene
Sun on the cheeksYour Flicks video is ready!
All compress in one creative
Compression merges every version into a single tag you can traffic today.
Create on-brand interactive ads at scale
Change Colourway, model, size
Change Model, influencer or character
Change the setting product sits in
From brand recall to click-through, Flicks outperform passive display ads. The case studies below show by how much.

4.2x ROAS
compared to display banner ads
18% ITR
interaction/impression, insights about viewer choices

28% Lower CPA
high intent buyers land on website
3x Dwell time
against video ads - longer attention with interactions
No storyboard, no reshoot, no separate edit for every variant.
AI-native compression
Compress variants in size optimized single ad
No bandwidth hogging
Publisher page stays fast and ads always load
Flexible interactions
Tap, swipe and explore across the ad
Seamless switching
Switching between variants takes ~10ms



~10ms

Ship as an HTML tag
It runs where your ad budget already runs
Start building interactive ads now