with a single Flick

Flicks are interactive ads where viewers pick what they see, and you discover what they want

Create a Flick

Your current ads buy reach, Not reasons

Passive ads report a click. Flicks capture what viewers choose, explore, and stay with - data that retargets every next ad with real intent.

Conventional Ads

When ads are passive: you buy the impression, and get data on just the less than 1% users who clicked on it. Everything in between is not captured.

Impression bought
No intent reported
Click reported

Flam Flicks

Interactive ads where viewers pick what they see, and every pick tells you what they want.

Impression
Declared buyer intentFaster product discoveryInsights for re-targeting
Click reported
Flamflicks

Get insights that other ads are not built to capture

Choice

What users prefer amongst the variants you showed

Rate

Rate of interaction with your ad creative

Depth

What users prefer amongst the variants you showed

Speed

Time to first engagement with the experience.

From a prompt to a finished campaign

No storyboard, no shoot, no separate edit for every variant.

|Our new SUV drifts through falling snow, revealing the tagline and a ‘Book a test drive’ button”

Image10s600X300

Describe the idea

tell us what you want in the ad or start from a video you already have

Sun on the cheeksBUY
Variable video
Variants

Product References

Variant 2
What to change

Describe the change.

Add up to 3 reference images
Variant 3

Pick your variables

Swap the product, the person, or the scene

Sun on the cheeksBUY

Your Flicks video is ready!

All compress in one creative

Compression merges every version into a single tag you can traffic today.

One Flick, multiple choices

Create on-brand interactive ads at scale

Product

Change Colourway, model, size

Person

Change Model, influencer or character

Scene

Change the setting product sits in

Lift every metric that matters

From brand recall to click-through, Flicks outperform passive display ads. The case studies below show by how much.

Acer

4.2x ROAS

compared to display banner ads

18% ITR

interaction/impression, insights about viewer choices

LEGO

28% Lower CPA

high intent buyers land on website

3x Dwell time

against video ads - longer attention with interactions

GoogleSamsungLGSchneider ElectricEmiratesSalesforceWPPAsahi

Impressions don't convert. Interactions do

No storyboard, no reshoot, no separate edit for every variant.

AI-native compression

Compress variants in size optimized single ad

No bandwidth hogging

Publisher page stays fast and ads always load

Flexible interactions

Tap, swipe and explore across the ad

Seamless switching

Switching between variants takes ~10ms

Volt colourway
Silver colourway
Black colourway

~10ms

Ship as an HTML tag

It runs where your ad budget already runs

Google Ad ManagerGoogle Display & Video 360The Trade Desk
CriteoPubMatic

Add speed and scale to your creative workflows

Start building interactive ads now

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